Shopping is an activity that is fun and can relieve stress, especially for women. But when the shop was no war in the brain.
Researchers found a tug of war nerves in the brain when a person is shopping. Shopping is an activity which involves the interaction of various factors ranging from genetics to the layout of a mall. These factors affect the incentive for someone to buy something.
The study, led by neurologist Professor Brian Knutson of California said the tug of war nerves in the brain when a person is shopping. Research results are reported in the journal Neuron.
This is happening in the brain and plays a central role when shopping is the increased production of the neurotransmitter dopamine, which is pleasing response associated with food and sex.
But when one considers the price of these goods brain activates the insula, which is a part of the cerebral cortex that plays a role to contemplate the loss (profit loss).
"When someone decides to buy something, then he will make an emotional and rational decision. A person has a desire to believe that he make a rational decision, even though in fact not. This is a cause of war nerves in the brain," says psychologist Adam Ferrier, such as quoted from ABC.net.au.
According to a report in the Journal of Consumer Research any goods selected by someone good time to buy chocolates or a car even if it is influenced by genetic factors.
In addition, gender differences in shopping are also provided. Women have a greater affinity of thought when shopping, so he would walk leisurely in every store, inspect the goods, compare products and value, interact with staff from the seller, ask questions, to try to finally make a purchase.
While the men have different ideas, he generally knows what he wants so that the direct search for the goods and have little patience for browsing.
But one should not spend too much, although shopping can burn enough calories that great but crazy spending, including categories of mental disorders.
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